Do I Need A Website If I Have a Facebook Page?

So this is the one question I get from people the most when it comes to building a website for their brand. My answer to the question is typically the same for everyone.

This question is fundamentally flawed because it’s not a question of Facebook vs. Website. These two items actually should be used in unison with one another rather than being looked at as a competition. Facebook and a website have many pros and cons that can make it worthwhile to have both of them set up. I’m going to cover some of the different ways you can utilize the two places together to create harmony with your brand.

Facebook can be a great content funnel.

When you talk marketing you will typically hear about funnels quite often. Using your Facebook following as a part of your own funnel can be a great strategy to employ. The top of the funnel is market awareness, using a huge site like Facebook can really give you a boost in that regard.

If you’re someone that writes blogs has a lot of video content than it may be beneficial to direct users away from Facebook and over to your own personal website. The Facebook format doesn’t look the best for longer articles so it might make a lot more sense to push interested users over to your website. From there you’ll have a lot more options for formatting and branding your content.

I also think Facebook is a great place to offer up free content that your users will find useful and share. When users share items on Facebook it creates instant discoverability to reach more people. If you become well known for providing awesome free content or advice you may become known as a bit of an expert in your industry. If this occurs you can always offer up premium services as well, this is where the website comes in. Whether you’re selling ad space, consultations, or physical products; this is going to be much easier from your own platform.

One final way I’ll mention to help use Facebook as a funnel is to create some awesome promotional content to share onto the platform. If you’re pushing a fun product you might make a cool video showcasing people using your product to do amazing things. Of course if the content is sharable it can easily reach thousands or even millions of potential customers. Once they’re aware of your product you can use your presence over on Facebook to direct them onto your site where they can purchase your product or learn more information.

Facebook Is a Noisy Platform, You’re Website is Not.

Facebook is active with over 2 Billion users monthly. That’s billion with a B guys, so just about anyone you could think of is on the platform. Don’t let this fool you though, while Facebook has a lot of users they also have a lot of noise along with it. The algorithm only shows your content to people that like your Facebook Page and even then not everyone will see it. With all of the posts users put on the site daily the algorithm is designed to show users the types of content the system thinks users will enjoy. Unfortunately this means that sometimes your content will get passed by unseen by many, if not most, of your page fans unless you’re willing to shell out some money for promotion.

On the other hand with a website you have complete control over the content on your page. When a visitor goes to your website they’re going to see the information you want them to see based on how you place them in the web design. This is a fantastic feature if you’re trying to promote a product, grow a newsletter list, or encourage users to view a specific video. You also don’t have to worry about other creators content being shown alongside yours, this is your space and everything on there can reflect that.

Facebook integrates with websites easily.

Thankfully Facebook plays very nicely with websites. If you have a site built on the WordPress platform you can easily add plugins to connect your website directly to your Facebook. This makes is much easier to share blog posts automatically, give users the option to share your content to Facebook, and so much more. You can even hook your feed up directly to your website which can be extremely beneficial when it comes to keeping visitors up to date. For example, if your news feed displays on your website you can easily update both locations simply by posting on your Facebook. This can be a great option for someone that wants to keep an updated web site, but doesn’t have the time or resources to continuously update multiple places.

On the other hand it also makes it easier for site visitors to keep updated about your business. They may not log in to your website every single day, but there’s a great chance that they are actively checking their Facebook on a regular basis. So adding a like button onto your site can increase your ability to stay in front of the consumers eyes.

Facebook can make customer support easier

With Facebook constantly improving upon their Messenger service it can make a fantastic way for you to keep in touch with customers. You might sell products on your webpage, but can easily handle many of the support issues or questions over on your Facebook page. If you choose to do this you could actually eliminate your need to have a separate chat program on your company website. Perhaps the best part of using Facebook Messenger (besides the fact that it’s free) as a support option is that it is easily usable on virtually all platforms and is maintained very well by Facebook.

Facebook does have an article that talks about some of the benefits for using them as a customer support option. Some of the great messenger features that could be beneficial to your business include:

  • Welcome greetings for users engaging you on messenger.
  • Auto replies that can be sent when users send you a message.
  • The ability to write away messages when you’re out of the office.
  • Easily gather customer info from their profile.
  • Save replies to use later for similar questions.

 

So as you can see the question shouldn’t be Do I Need a Website If I Have a Facebook?, but should instead be How Can I Better Integrate My Facebook With My Website?

If you’re interested in finding out how Facebook and a Website can work together to better suit your business needs than Contact Me in order to request a premium consultation to discuss your options.

Why Your Subscriber Count Means (Almost) Nothing

Browsing through various internet marketing groups I see a majority of posts are from people talking about one thing: subscriber count. I’m here to tell you that subscriber counts aren’t all they’re cracked up to be.

Sure, having a high subscriber count can be helpful in many cases. It can help you get a nicer initial boost on videos you post to YouTube due to the notification system. It also unlocks certain features like Super Chat that you can’t use unless you’re at a certain number (currently 1000). Other than that it doesn’t have too much weight behind it other than looking cool.



The fact is that many channels now have large subscriber bases so it’s no longer anything special to have thousands of people subscribed to you. Many of these large subscriber bases aren’t even watching anymore, they’ve just never bothered to unsubscribe to you.

So if I am down on the importance of YouTube subscribers than what IS important? Simply put: engagement.

Engagement is the force behind successful channels. It’s one thing to get users to watch a video or look on a page, but it’s an entirely different thing to convince them to interact with your content. Engagement comes in many forms: comments, likes, and shares being the most common. YouTube loves content that is engaging because it keeps people interested and can build a better community. So if YouTube likes it, you should like it too.

There are many other benefits to gathering engagement on your channel. Engagement tells us a lot about what fans like and don’t like. Likes/dislikes can tell creators what is going over well and comments are an option for further discussion or suggestions.¬† It also looks great to a potential sponsor because you are demonstrating that you have the power and pull to make people take action. After all, as a sponsor you’re looking for creators that can convince their user base to take action and look into a product or service.

So am I saying that subscriber count has zero to do with anything? Of course not. For one, it does give us practice with our persuasion skills. If we’re able to persuade people to subscribe to our content then maybe we can also use those skills to persuade them to check out a sponsor or buy a product. Another important detail we can gather from subscriber count is how much people value our content. Usually people don’t just subscribe from one good video. Most subscriptions come from the channel overview page and you’re more likely to get subscribers if your channel features a lot of content the viewer will like.

So while it does provide some value and insight on the health of our channel, the subscriber number is not what we should be focused on (especially in the beginning). Instead try focusing on your views and watch time. It is a well known fact that YouTube favors videos and channels that keep viewers on the website. You don’t do that by getting people to click a subscribe button. You do that by hooking viewers and keeping them watching your content for long periods of time. As for views, when you’re getting started you can try to gain search traffic by targeting relevant and valuable keywords.



Getting views and watch time will lead to some real magic in the long term. Views and watch time will lead to higher search results and more appearances in the suggested videos column. This will cause (hopefully) your subscriber count to rise as more viewers will see your content. If you’re getting the eyes on the channel and providing good value it will lead to a more consistent flow of subscribers, I promise. It also doesn’t hurt to ask them to hit that subscribe button either. A good call to action can do wonders for you.

The bottom line is this: Views and Watch time lead to subscribers, not the other way around. If you’re new to YouTube and constantly find yourself checking your counts try to stop focusing so much on it. Believe me, I’ve been there and I understand the excitement of seeing a channel grow. However over time you’ll see the same thing I did; if you focus on providing a great value on a consistent basis the rest will start to fall in place over time.