Do I Need A Website If I Have a Facebook Page?

So this is the one question I get from people the most when it comes to building a website for their brand. My answer to the question is typically the same for everyone.

This question is fundamentally flawed because it’s not a question of Facebook vs. Website. These two items actually should be used in unison with one another rather than being looked at as a competition. Facebook and a website have many pros and cons that can make it worthwhile to have both of them set up. I’m going to cover some of the different ways you can utilize the two places together to create harmony with your brand.

Facebook can be a great content funnel.

When you talk marketing you will typically hear about funnels quite often. Using your Facebook following as a part of your own funnel can be a great strategy to employ. The top of the funnel is market awareness, using a huge site like Facebook can really give you a boost in that regard.

If you’re someone that writes blogs has a lot of video content than it may be beneficial to direct users away from Facebook and over to your own personal website. The Facebook format doesn’t look the best for longer articles so it might make a lot more sense to push interested users over to your website. From there you’ll have a lot more options for formatting and branding your content.

I also think Facebook is a great place to offer up free content that your users will find useful and share. When users share items on Facebook it creates instant discoverability to reach more people. If you become well known for providing awesome free content or advice you may become known as a bit of an expert in your industry. If this occurs you can always offer up premium services as well, this is where the website comes in. Whether you’re selling ad space, consultations, or physical products; this is going to be much easier from your own platform.

One final way I’ll mention to help use Facebook as a funnel is to create some awesome promotional content to share onto the platform. If you’re pushing a fun product you might make a cool video showcasing people using your product to do amazing things. Of course if the content is sharable it can easily reach thousands or even millions of potential customers. Once they’re aware of your product you can use your presence over on Facebook to direct them onto your site where they can purchase your product or learn more information.

Facebook Is a Noisy Platform, You’re Website is Not.

Facebook is active with over 2 Billion users monthly. That’s billion with a B guys, so just about anyone you could think of is on the platform. Don’t let this fool you though, while Facebook has a lot of users they also have a lot of noise along with it. The algorithm only shows your content to people that like your Facebook Page and even then not everyone will see it. With all of the posts users put on the site daily the algorithm is designed to show users the types of content the system thinks users will enjoy. Unfortunately this means that sometimes your content will get passed by unseen by many, if not most, of your page fans unless you’re willing to shell out some money for promotion.

On the other hand with a website you have complete control over the content on your page. When a visitor goes to your website they’re going to see the information you want them to see based on how you place them in the web design. This is a fantastic feature if you’re trying to promote a product, grow a newsletter list, or encourage users to view a specific video. You also don’t have to worry about other creators content being shown alongside yours, this is your space and everything on there can reflect that.

Facebook integrates with websites easily.

Thankfully Facebook plays very nicely with websites. If you have a site built on the WordPress platform you can easily add plugins to connect your website directly to your Facebook. This makes is much easier to share blog posts automatically, give users the option to share your content to Facebook, and so much more. You can even hook your feed up directly to your website which can be extremely beneficial when it comes to keeping visitors up to date. For example, if your news feed displays on your website you can easily update both locations simply by posting on your Facebook. This can be a great option for someone that wants to keep an updated web site, but doesn’t have the time or resources to continuously update multiple places.

On the other hand it also makes it easier for site visitors to keep updated about your business. They may not log in to your website every single day, but there’s a great chance that they are actively checking their Facebook on a regular basis. So adding a like button onto your site can increase your ability to stay in front of the consumers eyes.

Facebook can make customer support easier

With Facebook constantly improving upon their Messenger service it can make a fantastic way for you to keep in touch with customers. You might sell products on your webpage, but can easily handle many of the support issues or questions over on your Facebook page. If you choose to do this you could actually eliminate your need to have a separate chat program on your company website. Perhaps the best part of using Facebook Messenger (besides the fact that it’s free) as a support option is that it is easily usable on virtually all platforms and is maintained very well by Facebook.

Facebook does have an article that talks about some of the benefits for using them as a customer support option. Some of the great messenger features that could be beneficial to your business include:

  • Welcome greetings for users engaging you on messenger.
  • Auto replies that can be sent when users send you a message.
  • The ability to write away messages when you’re out of the office.
  • Easily gather customer info from their profile.
  • Save replies to use later for similar questions.

 

So as you can see the question shouldn’t be Do I Need a Website If I Have a Facebook?, but should instead be How Can I Better Integrate My Facebook With My Website?

If you’re interested in finding out how Facebook and a Website can work together to better suit your business needs than Contact Me in order to request a premium consultation to discuss your options.

6 Super Useful (and Free) WordPress Plugins 

WordPress powers about 29% of all websites on the internet. These aren’t just blogs, they are websites that have a variety of different purposes. While WordPress in its most bare form is great for blogging, it requires a few additional plugins to make it really great.

With a wide variety of themes and plug-ins available, the system can be used to create practically any kind of site you’d like. I have built hundreds of WordPress blogs over the years and discovered many great plug-ins to improve your site. Today I bring you my 6 favorites. These ones are my go-to for many of the sites I build and they provide fantastic value.

The listing here are plug-ins that are free. Many of them offer premium versions of the plug-in, but the free versions should be good enough to handle the majority of your needs.

PowerPress Podcasting Plugin

This plugin by Blubrry is a must have for anyone that wants to integrate their podcast into their WordPress. With the PowerPress plugin you can easily create a podcast episode, upload it to the site, and even integrate it with iTunes and the Google Play store.

This plugin is free and pairs with the Blubrry service (also with a free option) to gather statistics for downloads and more. The website also allows you to use upgraded features, including media, hosting if you need them.

Woo Commerce

WooCommerce is a powerful add on for WordPress that allows you to essentially build an eCommerce website easily. The plug-in helps users add products, categories, and more. Here’s just a small list of the things that can be done with the free version of WooCommerce:

  • List products online for sale.
  • Accept payments with PayPal. (Other modules for a fee)
  • Manage inventory of individual products.
  • Limit amount of products someone can buy.
  • Suggest products based on what they are viewing.
  • Sell digital and physical products.
  • Calculate shipping easily.

There are a number of modules that can be added into the system, some of them are free while others make you pay. With all of the additions and tweaks that can be made to the system this could be a great solution for someone looking to sell products online.

If you’re interested in seeing a demo site of what Woo Commerce can do than visit this link.

Jetpack

This powerful set of tools is from the creators of WordPress themselves. This plugin adds a huge set of options for completely free. These options include:

  • Related posts plugin
  • Site statistics and advanced anayltics
  • Automated sharing on social media pages
  • Downtime monitoring
  • Secured logins and two factor authentication.
  • Additional sidebar widgets

I primarily use it for the sharing functions, but I enjoy the tiled and slider gallery features as well. Please be warned though, this will slow down you website slightly. There is another plugin late in this article that can help with that a little.

WP Live Chat Support

This plugin is fantastic if you want to provide users the chance to chat with you right from your WordPress website. I use this same plugin here on this page (check the little bubble in the bottom right).

My favorite part of the app is the amount of customization and adaptability the add on has. The features of the free version include:

  • Live chat box on all pages
  • Ability to customize color scheme
  • Ability to customize messages
  • Provide users with surveys about their chat experience.
  • Block IPs to reduce spam or harassment.
  • Allow users to leave you messages when you’re offline.

If later on you decide to upgrade to the pro edition you’ll have the ability to add multiple agents for businesses with more than one support staff, relevant document search, and more. There is even an add-on to this that allows users to perform support chats right from their mobile device.

WP Super Cache

In this day and age people are suffering from a shorter attention span. This is in part due to the ease of access we have to information. With the invention of high speed internet and 4G wireless data plans, users expect pages to load fast. In fact, studies show that the vast majority of users will leave a page if it does not load in the first 3 seconds.

One of the biggest complaints I see people have with WordPress is called “bloat”. This bloat is because of the additional coding that may not be necessary for the site, but still loads regardless. These extra wasted seconds could be the difference between getting your site viewed or not. Even worse, a slow loading site could negatively impact your ranking in search engines.

That’s where WP Super Cache comes in handy. This free tool creates a “Cache” of your pages and stores them. Basically it’s like this, WordPress uses a lot of dynamic coding. It’s extremely useful, but can load slower than traditional HTML websites. The Super Cache converts these dynamic pages into static HTML and serves them to viewers. Any viewer that is not logged into your site will be served the static page, causing it to load much faster.

 

Loginizer

If someone uses a Brute Force attack to hack into your website the consequences could be dire! Loginizer offers protection against this by allowing IPs a certain number of tries to login before blocking the IP from logging in. This is useful in preventing bots from hacking into your admin account and causing havoc on your page.

Other features include reCapthca, Two factor authentication, and Passwordless entry. There are additional features available in a premium version, but the free version delivers a lot of greatness on its own.

 

Hey Content Creators! Need some FREE tools and resources?

Click here to download the Freebie Guide

Of course everyone loves the price free, but many times there’s a catch to it. However my completely free resource guide offers a large variety of free music, videos, pictures, and programs to help anyone that produces content. Whether you’re creating a blog, podcast, or YouTube channel; this guide has a lot of great links to help you spice up your content.

Like I said, there’s no catch involved. You simply visit this page, fill in the form, and the download link will be emailed to you. You’ll receive a PDF file that you can easily reference at anytime.