Many Small YouTubers to Lose Monetization. Are you 1 of them?

The Bad News

On January 16th the news came from YouTube that many people will dread hearing. Previously YouTube required all creators to have at least 10,000 lifetime channel views in order to apply for monetization again. Many have felt this policy would be tightened and as of today that’s exactly what has happened.

This post was added to the YouTube Creator blog from Neal Mohan and Robert Kyncl. Here’s a rundown of the basics of this notice.

  • Channels must have 1,000 subscribers and 4,000 hours of views over the last 365 days in order to stay monetiezed.
  • This policy is effective immediately for new channels, but won’t go into effect until Feb. 20, 2018 for existing channels.
  • 99% of affected channels earn less than $100 per year.
  • 90% of affected channels earned less than $2.50 in the past month.

What this means simply is that as of February 20th you will not have monetization anymore if you have less than 1,000 subs and 4,000 hours of watch time in the last 12 months. Sub count is easy to check for, you either have them or you don’t. When it comes to the watch time you’ll have to visit your creator studio to check how you’re doing there.

Visit your creator studio, go into analytics and change the time period to “Last 365 Days”. The magic number is Watch Time at 240,000 minutes. This number is equal to 4,000 hours. I’ve highlighted the sections to look at in the picture below.

As you can see, I am no longer going to be monetized as of February 20th.


What does this mean for me?

For myself and many creators like me, it means that I’ll have to hit these marks before I’ll be able to make money after this point. According to the article any site that is currently receiving monetization will be reviewed automatically upon reaching the required numbers. It’s worth noting though: If you’ve already made money via monetization you will still keep that money. I have seen this question asked in a few locations and thought I should put it here as well.

Personally I’m very close to the mark already so it hopefully won’t take me long to get there. I feel really bad for folks who are putting quality content, but aren’t anywhere near this mark. Even though YouTube claims most channels made under $2.50 in ad revenue, mine was much closer to the $15 per month ball park.

 

How are people reacting?

The comments contain a lot of what you’d expect. A large number of upset creators are expressing their anger. Comments include the following:

The soul crushing comment will probably hit home for many of you reading this. I agree, for many this news will certainly demoralize a lot of creators, especially the ones who were just recently approved. I feel your pain folks, I really do.

What does this mean for the future of YouTube?

I feel like many creators will certainly drop out of the game with this news. These are the most strict regulations yet. For those of whom currently meet the criteria I believe this is a good thing actually. This should hopefully drive up the demand as the number of potential advertising spots will be significantly less. It also means there will be, in theory at least, more higher quality spots available. I do however think it will reduce the competition slightly so if you’re not in it for money right away you might find yourself in a better position to be discovered.

So will YouTube fail now? Absolutely not. These issues facing creators mean absolutely nothing to viewers in general and there is still a lot of great content out there on YouTube. Remember, YouTube is the largest video site on the web and the 2nd largest search engine in the world. A few angry creators will not cause that to change too much.

What can creators do to combat this?

If you’re in a bind and are now finding yourself in a world of zero monetization you are not completely without hope. There are many other great ways to make money online with your videos. Smaller channels are still able to leverage methods like Affiliate Marketing, Merch Sales, and crowdfunding sites like Patreon. Sure, it’s a little bit tougher than uploading videos and collecting the ad revenue, but good businessman can manage these sorts of downfalls.



Other sites like Twitch and Facebook are doing some smaller testing with monetization options of their own, so trying other platforms may also be a viable option in the near future. Facebook is trying very hard to compete with YouTube on the video front and this could open a door for Facebook to attract some creators away from the Tube platform over to theirs. I don’t want you to take this paragraph as me saying “Yeah, leave YouTube now!”. I’m just pointing out there are some other options out there depending on what types of videos you’re making. The platform you decide to focus on is important and should take a lot of consideration before making a final decision.

I also feel like this is a great reason for users to have a blog of their own. By having your own personal space you’re in more control of ad placement and the content that is being pushed to users. By relying solely on these social media networks you become virtually a slave to their policies and algorithm.

Conclusion

So perhaps this comes as awful news to you, but don’t be discouraged. At the end of the day great content wins. In the long run it may be a great thing for the troubled monetization system. If anything we’ve learned today, don’t put all of your eggs in one basket. Multiple streams of revenue is the way to go, this is something that most successful creators know.

 

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6 Super Useful (and Free) WordPress PluginsĀ 

WordPress powers about 29% of all websites on the internet. These aren’t just blogs, they are websites that have a variety of different purposes. While WordPress in its most bare form is great for blogging, it requires a few additional plugins to make it really great.

With a wide variety of themes and plug-ins available, the system can be used to create practically any kind of site you’d like. I have built hundreds of WordPress blogs over the years and discovered many great plug-ins to improve your site. Today I bring you my 6 favorites. These ones are my go-to for many of the sites I build and they provide fantastic value.

The listing here are plug-ins that are free. Many of them offer premium versions of the plug-in, but the free versions should be good enough to handle the majority of your needs.

PowerPress Podcasting Plugin

This plugin by Blubrry is a must have for anyone that wants to integrate their podcast into their WordPress. With the PowerPress plugin you can easily create a podcast episode, upload it to the site, and even integrate it with iTunes and the Google Play store.

This plugin is free and pairs with the Blubrry service (also with a free option) to gather statistics for downloads and more. The website also allows you to use upgraded features, including media, hosting if you need them.

Woo Commerce

WooCommerce is a powerful add on for WordPress that allows you to essentially build an eCommerce website easily. The plug-in helps users add products, categories, and more. Here’s just a small list of the things that can be done with the free version of WooCommerce:

  • List products online for sale.
  • Accept payments with PayPal. (Other modules for a fee)
  • Manage inventory of individual products.
  • Limit amount of products someone can buy.
  • Suggest products based on what they are viewing.
  • Sell digital and physical products.
  • Calculate shipping easily.

There are a number of modules that can be added into the system, some of them are free while others make you pay. With all of the additions and tweaks that can be made to the system this could be a great solution for someone looking to sell products online.

If you’re interested in seeing a demo site of what Woo Commerce can do than visit this link.

Jetpack

This powerful set of tools is from the creators of WordPress themselves. This plugin adds a huge set of options for completely free. These options include:

  • Related posts plugin
  • Site statistics and advanced anayltics
  • Automated sharing on social media pages
  • Downtime monitoring
  • Secured logins and two factor authentication.
  • Additional sidebar widgets

I primarily use it for the sharing functions, but I enjoy the tiled and slider gallery features as well. Please be warned though, this will slow down you website slightly. There is another plugin late in this article that can help with that a little.

WP Live Chat Support

This plugin is fantastic if you want to provide users the chance to chat with you right from your WordPress website. I use this same plugin here on this page (check the little bubble in the bottom right).

My favorite part of the app is the amount of customization and adaptability the add on has. The features of the free version include:

  • Live chat box on all pages
  • Ability to customize color scheme
  • Ability to customize messages
  • Provide users with surveys about their chat experience.
  • Block IPs to reduce spam or harassment.
  • Allow users to leave you messages when you’re offline.

If later on you decide to upgrade to the pro edition you’ll have the ability to add multiple agents for businesses with more than one support staff, relevant document search, and more. There is even an add-on to this that allows users to perform support chats right from their mobile device.

WP Super Cache

In this day and age people are suffering from a shorter attention span. This is in part due to the ease of access we have to information. With the invention of high speed internet and 4G wireless data plans, users expect pages to load fast. In fact, studies show that the vast majority of users will leave a page if it does not load in the first 3 seconds.

One of the biggest complaints I see people have with WordPress is called “bloat”. This bloat is because of the additional coding that may not be necessary for the site, but still loads regardless. These extra wasted seconds could be the difference between getting your site viewed or not. Even worse, a slow loading site could negatively impact your ranking in search engines.

That’s where WP Super Cache comes in handy. This free tool creates a “Cache” of your pages and stores them. Basically it’s like this, WordPress uses a lot of dynamic coding. It’s extremely useful, but can load slower than traditional HTML websites. The Super Cache converts these dynamic pages into static HTML and serves them to viewers. Any viewer that is not logged into your site will be served the static page, causing it to load much faster.

 

Loginizer

If someone uses a Brute Force attack to hack into your website the consequences could be dire! Loginizer offers protection against this by allowing IPs a certain number of tries to login before blocking the IP from logging in. This is useful in preventing bots from hacking into your admin account and causing havoc on your page.

Other features include reCapthca, Two factor authentication, and Passwordless entry. There are additional features available in a premium version, but the free version delivers a lot of greatness on its own.

 

Hey Content Creators! Need some FREE tools and resources?

Click here to download the Freebie Guide

Of course everyone loves the price free, but many times there’s a catch to it. However my completely free resource guide offers a large variety of free music, videos, pictures, and programs to help anyone that produces content. Whether you’re creating a blog, podcast, or YouTube channel; this guide has a lot of great links to help you spice up your content.

Like I said, there’s no catch involved. You simply visit this page, fill in the form, and the download link will be emailed to you. You’ll receive a PDF file that you can easily reference at anytime.