It’s the Yellow symbol that’s been striking nerves all over the YouTube community, the Demonetized logo. If your videos are coming up as being “Not Suitable for All Advertisers” than you need to read this article to discover why this is happening and, more importantly, how you can remedy the problem.
Why do videos get demonetized?
In February of 2017 it came to light that some videos promoting hate speech or terrorism were displaying ads. Advertisers were obviously not pleased to see their brands showing up on videos with unsavory content. By April most of the large advertisers on YouTube began to pull their ads from the platform. Creator profits from Monetization plummeted in an episode known as the “Adpocalypse”.
Due to the boycott from the major companies that advertise on the platform YouTube had to make some serious changes with their system to keep ads from showing up on the wrong videos. Part of this change was a machine learning bot that is designed to check videos over and determine if they’re advertiser friendly. The biggest problem with this new bot is that it makes a lot of mistakes about what is truly advertiser friendly or not. Luckily this bot is capable of learning from its mistakes, this should lead to fewer false positives.
How do I know if I’ve been Demonetized?
If your video has been flagged by the bot as being “non advertiser friendly” you will notice the infamous yellow icon.
Unfortunately YouTube doesn’t tell you exactly what caused the video to be flagged. The answer could lie within the titles, description, or tags. It takes a little bit of tweaking to prevent your videos from being flagged in the future.
What to do if You’re Demonetized
If you’ve been demonetized it might seem pretty frustrating at first. Don’t worry, there are a lot of things you can do to not only get your symbol back to green, but keep it from turning yellow in the future.
1. Upload videos days ahead of when you want them public.
Usually the bot will flag a video within 24 hours of the upload. If you upload them as Private a few days before you plan on releasing them to the public. This can give you a chance to fix everything before it goes live and you can start off making money. Since most of your views should come in the first few days, this is important to keep you from losing too much ad revenue.
2. Request Review Immediately
YouTube allows you to request reviews on videos that you feel were flagged as non advertiser friendly by mistake. You can request a review even if your video is still private (which is why I said to upload it before going public). Although YouTube states your videos require 1,000 views in a 7 day period before it can be reviewed, this is completely false. All of my videos are uploaded at least 3 days before going public and they are monetized before going public.
To request a review:
- Go to Creator Studio
- Go to Video Manager
- Click on edit to bring up the Video Edit screen.
- Click the monetization tab.
- Click request review.
3. Check Your Meta For Potential Flags
Look over your Titles, Tags, and Descriptions for words or phrases that you feel could be potentially causing it to be flagged. Anything that may be considered unsavory or spammy can cause the bot to look unfavorably on your video. This can possibly keep your videos from being flagged in the future.
4. Make Videos that Comply with Community Guidelines
You don’t want to break the community guidelines, period. This can not only get your video demonetized, but can get you banned from the platform altogether. Here’s the link to the community guidelines page on YouTube
These guidelines restrict items like the following from videos:
- Nudity or sexual content.
- Harmful or Dangerous Content
- Copyright Infringement
- Violent or Graphic content
- Spam and Scam Content
- Hate speech or Hateful Content
- Threatening Content
It’s important to remember that without advertisers the YouTube system wouldn’t be what it is today. There’s a definite give and take process between YouTube, Advertisers, and Content creators. If you’re very frustrated about the issue just try the tips I’ve mentioned and hopefully you won’t get as many headaches from it. Keep in mind that YouTube is actively working to resolve these issues and they’re still the only platform that pays users to upload content. If you focus on creating great content and gaining views you can still find success on this platform.