I push and push the concept quite a bit. If you ask me, you need a website no matter what type of online content you’re creating. I get a lot of different excuses for why people don’t feel they need a website for their brand. Among them are:
- My brand is still small.
- I don’t know how to code HTML.
- I don’t have a lot of money.
- I don’t see why I need one.
Well heck, I can tell you exactly why you need to get one and break down some of these excuses that prevent you from going forward with a page.
It cannot be taken down easily
So let’s imagine for a moment that you have an Instagram that does very well. What if for some reason it gets flagged and your content is taken down? Your users will no longer be able to find you. That’s a scary thought. In the blink of an eye your entire web presence is gone, *POOF!*
Thankfully if you have a website for yourself than people can always reference it when they’re looking for you. Plus, it cannot be taken down as easily since you own the domain and the web hosting is paid for by you. Essentially you are the boss here and everything on the page is geared towards you. No other profiles are shown, only the content you choose for them to see. Isn’t that kind of control great?
It is more professional
When you mark your brand with a .com you also get email addresses. This looks exponentially more professional than the old yahoo.com or gmail.com one you may already have now. By all means, keep those Gmail accounts handy, but it’s best to use your personalized domain email for business communications.
A web domain is also good to put on business card and can be remembered much easier than other URLs. It also looks good to have your own space in the world. It makes your brand appear more professional and because many of your competitors may already have a name, it may be a great idea for you to grab one also.
Building a Site is Inexpensive
People seem to have this idea in their heads that building a website is expensive. Turns out the costs of maintaining a simple WordPress is actually quite cheap. I use HostGator for my website, the cost of hosting there can be as low as $6.95 per month. Many times you can get a discounted price on a domain name when you first sign up. Personally I use NameCheap.com for my domain name registrations. It can get as cheap as $8.88 a year.
Don’t be afraid to shop around for deals. There are many other awesome web hosts out there that will give you great service as well. I have made a page that lists the various web hosts you can use, they are all regarded as solid web hosts and are included on the list because of it. Don’t worry, I try my best not to hook you up with poor services.
It’s the perfect home base for Brand You
So you’ve made the perfect brand for yourself, why not put it all together in one place? By having a website you are creating a home base that can link all of your social media networks together. Chances are you have a YouTube, Facebook, Twitter, Snapchat, etc. Instead of directing users to “Like my Facebook, Follow My Twitter, Follow My Instagram, Blah, Blah Blah, Blah, Blah…” you can just simply tell them to visit your website.
From there you can include everything about yourself in one place. Consider the website to be like the Walmart of your brand, get it all in one easy to remember place. Plus since some social media sites do not allow many links, you’re able to promote yourself and your products much more freely. So while many social media networks don’t like you sending people off of their platform, it may be worth it to send them over to your own personalized space.
It’s easier than you think
If you’re creating a simple WordPress blog than the need for coding knowledge is minimal. Don’t allow yourself to be intimidated away from building a blog because you think it’s going to be too hard. The truth is that many themes in WordPress are fully customizable without ever having to open up the HTML of the page itself.
WordPress is not your only option though. Squarespace and Weebly are a couple other places you can turn to for some easy GUI based web building options. So remember, it doesn’t have to be hard. Things are so automated today that you can have a nice looking website up and running in less than a day. Heck, I can have my WordPress blogs ready to launch in one afternoon pretty easily.
Conclusion – If you need more help
So there’s my 5 reasons. Don’t be afraid to get yourself a website. If you’re still a little nervous or have some questions; I understand. If you want some extra advice from me don’t hesitate to get at me over on Twitter @ericminermedia. Give me a follow, send me a message, and I’ll be glad to help out wherever and whenever I am able to do so. Till next time, thanks for reading this one. Keep mining for your social media gold.